SCALING RESULTS
WITHOUT
SCALING SPEND.
CONSUELA STYLE case study
How The Social Bodega helped Consuela get more out of paid media
during the most competitive season of the year and beyond.
SCALING RESULTS
WITHOUT
SCALING SPEND.
CONSUELA STYLE case study
How The Social Bodega helped Consuela get more out of paid media
during the most competitive season of the year and beyond.
Consuela is a handbag and accessories brand known for bold,
expressive design. Every piece is made to help women show up as their truest,
most colorful selves. Joyful, vibrant, and deeply intentional,
these are bags that don’t blend in and are not meant to.
the
brand
Consuela brought us in right before their biggest season of the year.
We took over paid media on October 20, 2025, heading straight into Black Friday
and the holiday rush. The ask was ambitious and the timeline was tight:
THE
CHALLENGE
Hit strict ROAS targets,
Drive more revenue and purchases from paid,
Do it without increasing spend,
Oh, and move fast
Consuela is a handbag and accessories brand known for bold,
expressive design. Every piece is made to help women show up as their truest, most colorful selves. Joyful, vibrant, and deeply intentional, these are bags that don’t blend in and are not meant to.
the
brand
Consuela brought us in right before
their biggest season of the year.
We took over paid media on October 20, 2025, heading straight into Black Friday
and the holiday rush. The ask was ambitious and the timeline was tight:
THE
CHALLENGE
Hit strict ROAS targets,
Drive more revenue and
purchases from paid,
Do it without increasing spend,
Oh, and move fast
for consuela
what we did
Rebuilt paid structure
from the ground up
We reworked paid social and search to better
reflect how people actually shop. Cleaner structure, clearer intent,
and smarter allocation meant every dollar had a job to do.
1
Built the strategy around Consuela, not a template
Best practices guided the work,
but there was no one-size-fits-all playbook.
Every brand behaves differently in paid media,
so we shaped the structure, creative testing,
and channel roles around Consuela’s customers
and how they actually shop.
2
Introduced fresh,
scroll-stopping creative
We brought in new creative angles and built some in-house
to better connect with Consuela’s community. The goal was to show up in
feeds in a way that felt as bold and joyful as the brand itself.
3
Search + social,
actually working together
Instead of running channels in silos, we paired dedicated
strategists across search and social. Working closely with the Consuela team,
we aligned creative and media decisions so learnings could
move quickly across channels. Wins were shared.
Learnings moved fast. Decisions were made together.
The result was a tighter, more responsive performance engine.
4
Stopped guessing.
Started learning.
We built a repeatable way to test creative across formats,
creators, and hooks so every round of ads made the next one smarter.
5
Closed the loop between
performance and creative
What we learned in paid directly shaped what we made next.
Performance insights didn’t live in a report.
They showed up in the next round of creative.
6
for consuela
what we did
Rebuilt paid
structure
from the ground up
We reworked paid social and search to better reflect how people actually shop. Cleaner structure, clearer intent,
and smarter allocation meant every dollar had a job to do.
Introduced fresh,
scroll-stopping creative
We brought in new creative angles and built some in-house to better connect with Consuela’s community. The goal was to
show up in feeds in a way that felt as bold
and joyful as the brand itself.
We developed a set of layouts, visual treatments, and design rules that
ensure every post feels cohesive in the feed. Product highlights, seasonal stories,
and educational content all follow a consistent visual structure that
keeps the brand recognizable while allowing room for creativity.
Built the strategy around Consuela,
not a template
Search + social,
actually
working together
Instead of running channels in silos,
we paired dedicated strategists across search and social. Working closely with
the Consuela team, we aligned creative and media decisions so learnings could
move quickly across channels.
Wins were shared. Learnings moved fast. Decisions were made together.
The result was a tighter, more
responsive performance engine.
Stopped guessing.
Started learning.
We built a repeatable way to test creative across formats, creators, and hooks so every round of ads made the next one smarter.
1
2
3
4
5
6
Closed the loop between performance and creative
What we learned in paid directly shaped what we made next.
Performance insights didn’t live
in a report. They showed up in the next round of creative.
Ad efficiency doubled, even after the holiday peak.
+100% Meta ROAS YoY
in January 2026
The same budget, working a lot harder.
+50% higher ROAS YoY
the RESULTS
these were
October 20, 2025 – February 10, 2026
More clicks turned into real customers.
+27% more
purchases YoY
Paid media became a bigger growth driver without needing more spend.
+36% increase in
paid revenue YoY
Search performance lift
+30% purchases
+43% revenue
+191% increase in
conversion rate
Ad efficiency doubled,
even after the holiday peak.
+100%
Meta ROAS
YoY in
January
2026
The same budget,
working a lot harder.
+50% higher ROAS YoY
the RESULTS
these were
More clicks turned into
real customers.
+27%
more
purchases YoY
Paid media became a bigger growth driver without needing more spend.
+36% increase
in paid revenue YoY
October 20, 2025 – February 10, 2026
Search performance lift
+30% purchases
+43%
revenue
+191% increase in
conversion rate
TAKEAWAY
the
We stepped in just five weeks before Black Friday.
Instead of throwing more money at the problem,
we focused on what actually moves performance:
structure, creative and collaboration.
When channels work together and creative does real work,
bigger results do not require a bigger budget.
This is what happens when paid media is treated
like a system, not a set of switches.
TAKEAWAY
the
We stepped in just five weeks before Black Friday. Instead of throwing more money at the problem, we focused on what actually moves performance:
structure, creative and collaboration.
When channels work together and creative does real work, bigger results do not require a bigger budget.
This is what happens when paid
media is treated like a system,
not a set of switches.
